Barceló Hotel Group

About Us Barceló Hotel Group, the hotel division of the Barceló Group, is the 2nd hotel chain in Spain and the 29th largest in the world. It currently has more than 250 4 and 5 star urban and holiday hotels, and more than 55,000 rooms, distributed in 22 countries and marketed under 4 brands: Royal Hideaway / Barceló / Occidental / Allegro. We are committed to the people who make up our teams and we want them to have the potential to grow within the company. Whatever stage you are at in your career, we have what you need. Our philosophy is to create opportunities so that our great family can continue to grow.

About

Sales & Marketing Executive

The Sales & Marketing Executive leads strategic initiatives to drive revenue growth, optimize key account relationships, and enhance the hotel’s brand positioning. Reporting directly to the Director of Sales & Marketing, this role combines high-level commercial strategy with hands-on oversight of sales and marketing activities, ensuring alignment across departments and execution of innovative campaigns that maximize business performance.

Main tasks and responsibilities

Sales & Revenue Leadership

Drive revenue growth and business development across corporate, leisure, MICE, group, and travel trade segments.
Lead the management and expansion of key accounts, cultivating strong, strategic client and partner relationships.
Oversee client engagement, including site inspections, meetings, and familiarisation visits, ensuring proposals, contracts, and follow-ups align with commercial objectives and brand standards.
Provide insights and recommendations for sales plans, budgets, forecasts, and market strategies.
Monitor competitor activity and market trends to inform executive-level decision-making.

Marketing & Brand Leadership

Strategically support execution of the hotel’s marketing and communications initiatives in line with Barceló brand standards.
Guide content creation for digital channels, social media, newsletters, and website platforms.
Oversee collaboration with agencies, suppliers, and internal teams for campaigns, photoshoots, and promotional activities.
Contribute to PR, partnerships, and brand visibility strategies.
Monitor key performance indicators to measure campaign effectiveness and commercial impact.

Cross-Functional Coordination & Representation

Collaborate with Revenue, Front Office, F&B, Events, Spa, and PR departments to ensure integrated commercial initiatives.
Represent the hotel at industry events, trade fairs, and networking functions to enhance brand presence and strategic partnerships.

Reporting & Commercial Insights

Ensure accurate and insightful reporting on sales activities, client engagement, and account performance within the CRM system.
Provide executive-level reports and strategic recommendations to the Director of Sales & Marketing and senior management to support data-driven decision-making.

Educational and skill requirements

Experience & Knowledge

Minimum 2 years of proven experience in Sales and/or Marketing within the hospitality or related service industry.
Strong understanding of the local market, tourism trends, and corporate/business environment.
Hands-on exposure to digital marketing, content strategy, and campaign execution is highly desirable.
Demonstrated ability to contribute to revenue growth, brand positioning, and commercial strategy.

Skills & Competencies

Exceptional communication, interpersonal, and negotiation skills, with a professional executive presence.
Commercially astute with a strategic, organised, and results-driven approach.
Proven ability to manage multiple priorities, projects, and deadlines in a dynamic environment.
Strong stakeholder management skills, representing the hotel effectively both internally and externally.
Proficient in MS Office and CRM platforms; familiarity with digital content tools and marketing software is an advantage.
Fluent in English; additional languages are highly valued.