Farsons Beverage Imports Company Limited (FBIC), previously known as Wands Limited, was established in 1966 and is the dedicated subsidiary which focuses on the importation and distribution of wines, spirits, beers, coffee, waters and other non-alcoholic beverages.A brand management structure ensures on-going attention to all aspect of sales and marketing, in close liaison with brand principals. Apart from drawing on obvious group strengths such as storage, logistics and distribution, FBIC has its own expertise and strengths, such as a detailed knowledge of the retail, hotels and restaurant trade in Malta, and above all, close working relationships with all the key players