
Betsson Group
Malta is not only our sunniest location but also the Headquarters of our company. Betsson Group was one of the first online gaming companies to be licensed on the island way back in 2004. Since then, we have grown to employ over 1,200 talented people of over 60 different nationalities that work across central functions such as HR, Legal and Finance, Customer Service, Odds Compiling, Digital Marketing and Technology.

Senior CRM Coordinator – Live Casino Global Promotions
Excellent opportunity to join Betsson Group as our new Senior CRM Coordinator – Live Casino Global Promotions.
THE WOW
Betsson Group is seeking a self-driven and detail-oriented CRM coordinator with a “can-do” attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts. In this role, you’ll execute global promotions across multiple brands and markets designed to engage and entertain the group’s wider customer base beyond the game play.
Main tasks and responsibilities
THE CHALLENGE:
Here is a taste of what you will be involved with:
- Project Management: Use JIRA to manage global promotions projects and tasks, and to maintain effective communications with all teams and relevant stakeholders.
- Execution: Oversee the end-to-end execution of the global promotions calendar.
- Player Rewards: Configuration of player rewards and bonuses in the campaign systems.
- Localisation: Collaborate with local copywriters to ensure full localisation of global promotions material, transforming global mechanics into local messages.
- Quality Assurance: Upload and test customer-facing communications (e.g., SMS, emails, landing pages, onsite messages, banners push notifications, etc.) for promotions, ensuring all assets are fully QA’d, approved, and ready for the scheduled launch.
- Monitoring: Monitor the ‘shop window’ to ensure all promotions are showing correctly across our products, and that the customer journey is working as intended.
- Support: Act as the main point of contact for our support team regarding customer queries related to global promotions and collaborate closely with them to optimise the customer journeys to reduce contact-drivers.
- After-Hours Support: In addition to standard office hours, you will also work on a roster along with other Global Promotions CRM Coordinators to provide afterhours support on any incidents relating to CRM promotions.
Educational and skill requirements
YOU ARE GOOD AT:
- 1,5 years of experience from iGaming or from a similar CRM role in another industry.
(Candidates with at least 1 year of experience in iGaming or CRM role in other industries are welcome to apply; however, the Senior title will only be offered to candidates meeting the senior-level experience requirements.) - Experience working with Jira, html, and excel.
- Genuine interest in the online Live Casino sector.
- Good project management skills, enabling you to handle multiple campaigns and tasks concurrently.
- Excellent written and verbal skills in English.
- Understanding of player bonuses and incentives.
- Proficiency in CRM tools and email marketing platforms, ideally from Salesforce or Xtremepush.
- Experience from working in a multi-brand and/or multi-market environment.
EXTRA AWESOME:
- Proficiency in Spanish, Portuguese, Greek or Latvian language
Advertisement published18. May 2026
Application deadline29. June 2026
Language skills
No specific language requirements
Location
Ta' Xbiex, Malta
Type of work
Skills
CRMEmail marketingHTMLJiraGame development
Professions
Job Tags
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