Founded in 1932, SPAR has grown to become the world’s largest grocery chain. SPAR is an acronym of a Dutch phrase, ‘Door Eendrachtig Samenwerken Profiteren Allen Regelmatig’, which means ‘We all benefit from joint cooperation’. As the name implies, the SPAR concept is about getting wholesalers and retailers partnered up to deliver the best prices possible to consumers without compromising on quality and freshness where everyone stands to benefit. Adriaan Van Well – the founder of SPAR – used the fir tree as part of the SPAR logo – a logo which has become recognisable all over the world.