Marketing Executive

• Plan and execute integrated marketing campaigns across in-store, local, and digital channels, ensuring alignment with brand standards.
• Support the creation and management of the annual marketing plan, ensuring activities are aligned with business goals and priorities.
• Coordinate with international franchisors and partners to ensure compliance with brand guidelines while adapting global campaigns to the local market.
• Assist in the development and rollout of new product launches, including planning, execution, and performance review.
• Identify and drive local store marketing initiatives such as promotions, partnerships, activations, and community engagement.
• Conduct regular store visits to assess customer experience, brand visibility, and operational execution of marketing initiatives.
• Liaise with external agencies, suppliers, PR partners, and influencers to deliver effective and engaging campaigns.
• Manage and update digital platforms including websites, online ordering channels, Google listings, and social media.
• Monitor market trends, competitor activity, and customer insights to identify opportunities for growth.
• Track and analyse campaign performance and sales data, providing actionable insights and recommendations.
• Assist in managing the marketing budget to ensure effective and efficient use of resources.
• Analyse sales performance, campaign results, and customer data to identify trends and support data-driven marketing decisions.
• Liaise with aggregator partners to optimise brand visibility, promotions, and sales performance.
• Monitor digital sales platforms to ensure accurate product presentation and promotional execution.

• Strong organisational and project management skills, with the ability to manage multiple priorities simultaneously.
• Solid understanding of both traditional and digital marketing channels.
• Good analytical and numerical skills, with experience in budgeting and performance tracking.
• Creative and commercially aware, with a passion for brand building and customer engagement.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Excellent communication and interpersonal skills.
• Fluency in English is essential.
• Proficiency in Microsoft Office and digital marketing tools and other platforms.

Education and Experience

• 3–6 years’ experience in a marketing or brand role, ideally within QSR, hospitality, or retail environments.
• A degree in Marketing, Business or postgraduate qualifications will be considered an asset.

Languages

• English