Marketing Executive - Malta Operations

We are seeking a dynamic and results-driven Marketing Executive to join our team and play a pivotal role in shaping the brand presence of eCabs, Malta’s leading ride-hailing platform, and Fastdrop, a premier delivery service provider. The ideal candidate will have a passion for digital marketing, creative storytelling, and data-driven strategies, ensuring that both brands continue to grow and stand out in a competitive market.

Key Responsibilities:

Strategy & Campaigns:

• Develop and execute marketing strategies that align with the business goals of eCabs and Fastdrop.

• Plan and implement multi-channel campaigns to drive brand awareness, customer acquisition, and retention.

• Collaborate with stakeholders to ensure messaging consistency across platforms.

Content & Branding:

• Create compelling content for websites, blogs, social media, and email campaigns.

• Manage the production of marketing materials, including graphics, videos, and promotional content, ensuring alignment with brand guidelines.

• Lead brand storytelling initiatives that emphasize innovation, quality, and customer-centric values.

Digital Marketing:

• Oversee social media accounts, ensuring engaging and timely posts to enhance audience interaction.

• Optimize website content for SEO and execute paid advertising campaigns (Google Ads, Facebook, Instagram).

• Track performance metrics (ROI, engagement, conversion rates) and optimize campaigns accordingly.

Market Analysis:

• Conduct market research to understand customer preferences, trends, and competitor strategies.

• Analyze data from campaigns and customer feedback to refine marketing strategies.

Collaboration & Innovation:

• Work closely with the design and product teams to launch new services or features effectively.

• Identify partnerships or sponsorship opportunities that align with brand objectives.

• Innovate and experiment with new marketing trends and tools.

Requirements:

• Educational Background: Bachelor’s degree in Marketing, Communications, or a related field.

• Experience: Minimum of 2-3 years in a similar marketing role, preferably within the technology, transportation, or logistics sectors.

Skills:

• Strong knowledge of digital marketing tools, including Google Analytics, Google Ads, and social media platforms.

• Excellent written and verbal communication skills.

• Creative mindset with an ability to think strategically.

• Proficient in graphic design tools (e.g., Canva, Adobe Suite) is an advantage.

• Strong analytical skills to interpret data and act on insights.

Personal Traits:

• Proactive and self-motivated with a strong sense of ownership.

• Ability to multitask and thrive in a fast-paced environment.

• Team player with excellent interpersonal skills.

Why Join Us?

• Be part of two leading brands revolutionizing transportation and delivery services in Malta.

• Collaborate with a vibrant and innovative team passionate about growth and excellence.

• Opportunity to make a significant impact in a rapidly evolving industry.

• Competitive salary and benefits package.

We foster a culture that allows you the freedom to grow personally and professionally.