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Bluerock Operations LTD

Established in 1992, Bluerock Holdings today represents more than 150 brands, each of which provides iconic products. As specialists in the luxury segment with a strong focus on serving the most discerning local and foreign clientele, Bluerock is present in the three major sectors of the luxury market: Jewellery & Timepieces, Fashion & Accessories, Beauty & Fragrances. The jewellery business has been the foundation of our entrepreneurial spirit at Bluerock, nourishing a culture of honesty and trust. We put value in brand selection, and we work with Maisons enriched with savoir faire, aiming to exceed customer expectation. The business model that we follow, seeks skill and mastery at all process levels, from the choice of product raw materials all the way to our selective retailing experiences. During these past 30 years, we have carefully marketed all our brands by operating through a highly selective distribution strategy, and locating all our boutiques in Malta’s prime shopping areas. Bluerock is committed to strongly upholding company ethics, as well as underlying social and environmental responsibilities. Integrity is imperative in every aspect of our activities and relations with our stakeholders.

About

Marketing Manager

The Marketing Manager orchestrates and directs the marketing activities of the organisation’s products and services. Leading the Marketing team, this role plans, executes, and evaluates marketing programs to ensure the growth and profitability of company offerings.

Main tasks and responsibilities

Project Management and Marketing Strategy:
● Participate in setting marketing goals and budgets to ensure market share and product/service profitability.

Public Relations and Corporate Literature:
● Handle all public relations activities, prepare corporate literature, and manage the organisation’s participation in fairs and conferences.

Advertising and Promotions:
● Plan and oversee advertising and promotional campaigns across print and digital media.
● Communicate with external advertising agencies and manage ongoing campaigns.

Brand Contracts and Negotiations:
● Draft and finalise brand contracts, negotiate agreements, and sustain relationships with key accounts.

Branding and Visual Merchandising:
● Manage internal and external branding and visual merchandising strategies.
● Collaborate with other teams to create visual strategies and events for target markets.

Market Research and Analysis:
● Conduct marketing surveys and analyse market factors related to opportunities and threats.
● Evaluate market reactions to adjust marketing strategies to meet changing conditions.
● Monitor and analyse key performance metrics and KPIs to measure the effectiveness of marketing campaigns and initiatives.

Performance Monitoring:
● Ensure effective control of marketing results and take corrective action when needed.
● Prepare marketing activity reports on current and new product concepts.

Team Leadership:
● Provide strategic direction to the marketing team, offering coaching, guidance, and mentoring.
● Oversee the HR function in matters related to team management, including recruitment and performance appraisal.

Educational and skill requirements

5+ years of marketing experience, ideally in retail.
Bachelor’s degree in Marketing or related field.
Strong understanding of traditional and digital marketing.
Excellent communication, interpersonal, and presentation skills.
Proficient in MS Office Suite and marketing software (e.g., CRM, analytics).

In-depth understanding of traditional and emerging marketing channels.
Exceptional communication, interpersonal, and presentation skills.
Strong negotiation skills and attention to detail.
Proficiency in design programs such as Adobe Suite.
Budget-management skills and analytical ability.
Proficient in English with excellent proofreading skills.
Effective leadership and management skills.
Highly creative, results-driven, and proactive with a continuous improvement approach.