Brand and Marketing Manager - Australia and New Zealand
Job Purpose
At Emirates Group, we connect the world through our global hub in Dubai, ensuring our customers always Fly Better. As one of the most recognised and admired brands globally, we’re driven by innovation, ambition, and excellence. Join a dynamic, fast-paced team where your ideas and relationship-building skills will directly shape employee experience across our global workforce.
Accountable for developing and executing brand and marketing plans for Australia and New Zealand to drive customer growth and brand equity, in alignment with market priorities and under the strategic direction of the Regional Manager Brand & Marketing. The role translates market insights and enterprise strategies into clear briefs that enable integrated campaigns and a seamless customer journey across paid, earned, shared, and owned channels, leveraging Head Office capabilities.
- Implement Emirates’ brand strategy in assigned markets, ensuring alignment with business goals, measurement frameworks, and local dynamics. Adapt regional positioning for consistency and relevance.
- Use commercial data, research, and customer insights to guide tactical decisions that drive brand performance and engagement across the customer journey.
- Serve as the key liaison between country teams and regional marketing, balancing priorities, fostering collaboration, and supporting strategic alignment for smooth campaign execution.
- Deliver marketing plans tailored to local markets, ensuring campaigns are briefed, executed on time and within budget. Manage budgets, monitor performance, and mitigate risks to protect brand integrity.
- Stay current on trends across paid, earned, shared, and owned channels; recommend adjustments to keep the brand competitive and relevant.
- Collaborate with regional peers to share best practices, contribute to strategies, and suggest process improvements.
- Ensure executional excellence and adherence to SOPs for efficient, precise marketing delivery.
Qualification
- Degree in Marketing, International Business, Business Administration.
- Experience in marketing & media communication of which at least 3 years at a managerial level.
- Proven ability to adapt regional marketing strategies into local plans.
- Demonstrated success in collaborating with cross-functional and cross-regional teams to drive alignment and results.
- Worked in international organisation with matrix accountability.
- Strong analytical skills with the ability to interpret marketing performance data and extract insights.
- Solid track record of landing integrated, multi-channel marketing campaigns.
Additional Requirements:
- This role is primarily office- based. This position will also involve domestic travel as well as attendance to events which may fall on weekends and outside of business hours.
- Candidates must have the legal right to live and work unrestricted in Australia to be considered.
By joining Emirates, you’ll receive a competitive salary along with benefits such as discounted travel and subsidised private health insurance.
Salary & benefits
Beyond the financial benefits, we provide comprehensive training programs to support professional growth, recognise outstanding contributions through our employee reward and recognition program and promote a diverse and inclusive workplace with employees from over 170 nationalities.
