Bay

Broadcasting 24 hours a day in Maltese and English, 89.7 bay offers the latest in music, news and entertainment. Voted as a favorite amongst listeners, the station has placed first in the Broadcasting Authority Audience Assessment for more than 14 years in a row. Besides the 1.5 million unique visitors on the Bay website, 89.7 Bay also has a strong following on Instagram, TikTok, and Facebook. Bay Radio has also launched various nation-wide CSR campaigns dedicated to creating awareness about various important topics. bay.com.mt

About

Digital Content Creator (Social, Radio & Community)

Malta’s leading radio and entertainment group is hiring a Digital Content Creator to create and manage digital content for 89.7 Bay and Bay Easy 100.2.

The role is about turning radio shows, presenters and station culture into engaging online content, combining radio-based posts, general engagement content and branded campaigns to grow reach and connect with a young, digital-first audience.

Main tasks and responsibilities

Create content for Instagram, TikTok and Facebook.
Turn on-air moments and presenters into social-first formats (reels, clips, stories, posts).
Develop ideas that match each station’s tone and audience.
Repurpose radio content into shareable posts to boost reach and engagement.
React to trends, cultural moments and everyday topics in Malta.
Produce music, events and lifestyle content (especially for Bay Easy’s older audience)
Create sponsored and partner content and adapt advertising into engaging social posts.
Write captions, hooks and story copy in the brand voice.
Schedule and publish content consistently.
Manage comments, DMs and audience interaction.
Support presenters in building their social presence.
Work with marketing, sales and production teams and meet campaign requirements.
Track performance and adjust content using analytics insights.
Collaborate with the Social Video Creator and report to the Senior Content Editor and Station Manager

Educational and skill requirements

Experience creating social media content for entertainment, media or youth audiences.
Strong storytelling and copywriting skills.
Good instinct for what drives engagement and shareability.
Strong understanding of Instagram and TikTok.
Comfortable balancing creative, editorial and commercial content.
Organised, proactive and comfortable working at pace.
Portfolio or examples of social content you’ve created or managed.

Nice to Have