
Betsson Group
Malta is not only our sunniest location but also the Headquarters of our company. Betsson Group was one of the first online gaming companies to be licensed on the island way back in 2004. Since then, we have grown to employ over 1,200 talented people of over 60 different nationalities that work across central functions such as HR, Legal and Finance, Customer Service, Odds Compiling, Digital Marketing and Technology.

Managing Director Denmark
Step into a pivotal role as a Managing Director for Denmark, where you’ll drive the growth and success of our brand in the Danish market.
What’s in it for you:
- Full Ownership: Take full P&L responsibility for the Danish market, shaping the future of our brand in Denmark.
- Strategic Impact: Drive customer experience, lifecycle management, and marketing strategy to directly influence business growth.
- Revenue Growth: Play a key role in monetizing customers and driving revenue, making a measurable impact on the company’s success.
- Leadership Opportunity: Lead and develop a talented team of local experts and professionals.
- Market Influence: Develop and implement market-specific strategies that align with local needs and trends.
- Brand Execution: Ensure the successful execution of our brand’s vision in Denmark, directly contributing to the company’s regional expansion.
Key Responsibilities:
- Full P&L Responsibility: Own the full P&L of the Danish market, driving customer experience, lifecycle management, and revenue growth through strategic initiatives.
- Team Leadership: Lead and develop a best-in-class team of local experts and professionals, fostering a high-performance culture.
- Revenue Growth: Monetize customers through effective strategies and initiatives, focusing on upselling, cross-selling, and maximizing customer lifetime value.
- Local Strategy & Planning: Develop and implement market-specific strategies and plans. Manage the local budget and oversee quarterly local market and CRM plans in collaboration with Central teams.
- Customer Lifecycle Management: Oversee the entire customer lifecycle, from acquisition to retention, ensuring a seamless and engaging customer journey.
- Marketing Execution: Drive brand awareness through a mix of onsite and offsite marketing channels, ensuring alignment with market trends and local customer behaviour.
- Customer Engagement & Experience: Ensure customer engagement through targeted marketing and optimized site experiences. Proactively identify opportunities to improve the customer journey.
- Operational Excellence: Optimize daily operations to enhance quarterly performance and achieve annual revenue targets.
- Compliance: Ensure all market executions comply with local regulations and company standards.
- Market Analysis: Stay informed of industry trends, market conditions, and competitor activities to ensure the company remains competitive and innovative
- Market networking: Take part of trade association work, regulatory forums and local media updates.
Requirements:
- Education: Bachelor’s degree in business, Marketing, Economics, or related field; MBA preferred.
- Experience: Proven P&L management and business growth experience in the Danish market, ideally in e-commerce, retail, or digital marketing.
- Leadership: Strong leadership skills with experience in managing and developing high-performing teams.
- Market Knowledge: In-depth understanding of the Danish market, including customer behaviour, trends, and regulations.
- Analytical & Strategic Skills: Data-driven with strong analytical skills and the ability to translate strategy into action.
- Customer Focus: Passion for enhancing customer experience and engagement.
- Languages: Native proficiency in Danish and fluent in English.
- Compliance: Familiarity with Danish regulations, consumer protection, and advertising standards.
- Communication: Excellent communication and presentation skills.
Advertisement published16. April 2025
Application deadlineNo deadline
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