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Betsson Group

With about 1,900 people in 13 locations, we employ around 60 nationalities. It goes without saying that gives us a truly international feel! We are one of the largest companies within the European igaming industry and our 20+ brands offer casino, sportsbook, and other games via gaming licenses in 19 jurisdictions.

About

Web & Product Analytics Manager

Excellent opportunity to join Betsson Group as our new Web & Product Analytics Manager.

THE WOW

The Web and Product Analytics Manager is a pivotal role within the Betsson Group. Helping guide and support decision making across all our markets, brands and teams. This role focusses on leading both the Web analytical area and the Product analytical area.

The person in this role will need to be a self-starter who takes ownership and is able to prioritize their work in line with business and stakeholder priorities. Passionate about data they will drive change and action through science rather than hunch.

WHAT’S IN IT FOR YOU?

The role is primarily intended to ensure we have dedicated focus on understanding the performance of our sites and apps, and the user experience across all key journeys and interactions. By having a full understanding of what is performing well, what is not performing well, and what is not working at all, the Product Development department will be in a stronger position to quickly address broken or negative experiences and optimise our sites, apps and underlying platforms to deliver an improved customer experience and improve core KPIs.

Our main source of data for this is Google Analytics and so part of this role is to ensure we have high quality data on how people are using our site and apps and that key areas across the business are educated in using said data for their business decisions.

Main tasks and responsibilities

Lead the Web analytical area and Product analytical area to enhance and drive a step change in the insight capability within Betsson Group
Define both short-term and long-term strategic plans. Identify and analyse options, and assess their feasibility and operational impact
Ensure business solutions are aligned with strategy, business goals and end user needs
Drive a step change in use of data / information in decision making
Set up new frameworks and processes as required to deliver strategic plans
Coach, enable and encourage Web and Product analysts to enhance their analytical skills and business knowledge
Support and collaborate with stakeholders of all levels, other Analytics managers and the Head of Analytics with critical pieces of analysis to drive the business forward. This will cover diverse areas such as:
Define best practice approaches for analysing online and transactional user behaviour, conversion data, customer journeys and funnels
Compiling and analysing metrics and KPIs using a variety of sources
Monitor and provide best practices for improvements of online conversions to optimize campaign success and communicating insights and recommendations to key stakeholders to promote data-driven decisions
Support the process of conducting various web analytics reports that contribute meaningful analysis and actionable insights
Providing coaching and training on the usage of Google Analytics information
Assisting in maintaining data integrity and accuracy by working with the BI team and the Web Technical team
Promoting best practice for optimisation and testing approaches, relating to Product Development initiatives
Defining the best framework when analysing the impact of new product launches with the aim of concluding if objectives and goals were achieved
Define, track, and visually share Gaming and SB KPIs to showcase how different products are performing against long-term objectives
Keep on top of current developments in the marketplace and apply the knowledge to improving the product verticals in collaboration with the relevant stakeholders
Support the Head of Analytics to define and deliver the Strategy & Analytics department roadmap
Support the Product Development Area Heads and Product Managers to deliver Product Development initiatives

Educational and skill requirements

Strong leadership skills
Strong analytical skills
Strong visualisation skills
Strong communication, presentation and planning skills
Strong Google Analytics knowledge, or a similar web analytics tool
Strong CRO, A/B testing and multivariate testing knowledge
SQL knowledge, or a similar language
Power BI knowledge, or a similar visualisation tool
Web technologies knowledge
Experience using Business Intelligence and Operational Intelligence tools
Experience working in cross-functional teams
Analytical mind-set and confident working with data to drive decisions

Some good to haves:

Experience working with JIRA and Confluence
Experience working with KNIME Analytics Platform
Experience working in the iGaming industry
Knowledge of Programming languages like R or Python

WHAT WE OFFER

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Advertisement created21. March 2024

Application deadlineNo deadline

Location

Ta' Xbiex, Malta

Type of work

Professions

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