
Betsson Group
Malta is not only our sunniest location but also the Headquarters of our company. Betsson Group was one of the first online gaming companies to be licensed on the island way back in 2004. Since then, we have grown to employ over 1,200 talented people of over 60 different nationalities that work across central functions such as HR, Legal and Finance, Customer Service, Odds Compiling, Digital Marketing and Technology.

Customer Relationship Specialist - betFIRST
As Customer Relationship Specialist, you are responsible for increasing, building and nurturing relationships with current and potential clients. You will be working closely with the BI, CRM and Marketing teams and this role reports directly to the Head of CRM Retention & Acquisition.
Responsibilities
- Database Oversight: Conduct daily monitoring and analysis of the database, implementing strategic actions to optimize its performance and ensure maximum value throughout its lifecycle.
- Key Account Management: Serve as the primary liaison for Key Accounts, prioritizing all inquiries and communications and coordinating responses across relevant departments and third-party partners.
- Stakeholder Engagement: Collect critical insights from customers and stakeholders, ensuring that relevant information is accurately communicated to the appropriate internal teams.
- Issue Resolution: Provide prompt and effective responses to inquiries, proactively addressing and resolving potential issues to maintain high standards of service.
- Cross-Functional Collaboration: Partner closely with the Responsible Gaming department to support and advance key initiatives aligned with responsible gaming objectives.
Requirements
- Industry Expertise: Proven success in a similar role within the relevant sector.
- Sales Experience: Strong background in B2C sales roles, such as Sales Relationship Manager, Account Manager, or Sales Agent.
- Technical Skills: Proficient in Excel and PowerPoint; familiarity with Tableau, CRM systems, or Salesforce is a plus.
- Analytical Ability: Sharp analytical skills with experience in data segmentation and analysis.
- Language Proficiency: Fluent in French and English, with Dutch as an additional asset.
- Customer Focus: Dedicated to fostering long-term customer relationships.
- Results-Oriented: Consistently delivers high-quality outcomes under tight deadlines.
- Interpersonal Skills: Strong interpersonal and collaborative abilities.
- Adaptability: Agile in adjusting to changing priorities within a dynamic environment.
- Self-Starter: Highly motivated, independent, and proactive with a positive outlook.
What you will get
- Working with a great team of people were teamwork, support and learning are our driving
- Working within a dynamic and fast paced industry.
- Competitive remuneration package and relocation support to Malta available.
- Hybrid structure with the option to work remotely twice a week.
- Healthcare plan.
- Fabulous office and work environment in one of Malta’s prime locations.
- On the job training by skilled people who have sound experience in the industry.
- Multiple company events throughout the year, and fun team building events.
- Dedicated time for training through online platforms.
About Us
Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.
Challenge Accepted?
Advertisement published19. January 2026
Application deadline2. March 2026
Language skills
No specific language requirements
Location
Ta' Xbiex, Malta
Type of work
Skills
CRMData analysisGame development
Professions
Job Tags
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