Gaming and CRM Coordinator – Italy
Are you passionate about Gaming and CRM? Do you thrive in a fast-paced environment where you can shape engaging player experiences? Betsson Group is looking for a Gaming & CRM Coordinator to join our team and support our Italian Gaming products.
About the Role
As a Gaming & CRM Coordinator, you will work alongside the Senior Gaming and CRM Manager to execute promotional plans for Betsson.it. You’ll manage the Gaming portfolio, optimize onsite content, and ensure a seamless user experience. You will also play a key role in monitoring campaign data, analyzing results, and suggesting improvements to enhance our CRM strategy.
Your Key Responsibilities
- Manage and optimize the Gaming portfolio, identifying new games and providers.
- Coordinate product roadmaps with internal and external stakeholders to ensure timely and high-quality delivery.
- Ensure all gaming products are up to date and optimize onsite content for the best user experience.
- Oversee game certification processes with regulators.
- Assist in creating and executing engaging promotions and CRM campaigns from ideation to evaluation.
- Develop promotional materials, including banners, newsletters, and digital content.
- Write and execute CRM communications across the customer lifecycle.
- Test and ensure high-quality Gaming UX and CRM campaign execution.
- Collaborate with support teams and external suppliers to resolve potential issues.
- Provide support to Customer Service for escalations.
- Conduct competitor research and gap analysis to improve our offerings.
What We’re Looking For
- 2+ years of experience in online gaming.
- 1+ year of experience in Casino and CRM.
- Native Italian speaker with proficient English skills.
- Strong proficiency in Excel and Office Suite.
- Passion for Casino and Gaming products.
- Solid understanding of the Italian market.
What we offer
Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.
Challenge accepted?
