Betsson Group
Betsson Group
Betsson Group

Head of SB Product – Data & AI

AI is reshaping what a Sportsbook can be—from how customers discover and experience betting to how products are personalised and operations run at scale. At Betsson, we want to turn that potential into meaningful customer and business impact.

The Wow

As Head of Sportsbook Product – Data & AI, you will define the vision and roadmap for one of our most strategically important domains. Working at the intersection of sportsbook product, data / data science and AI, you will identify the opportunities that matter, build new capabilities with internal teams and partners, and help make AI a genuine differentiator for the Betsson Sportsbook

A taster of what you will be involved with:

  • Set the overall vision & direction for the Data & AI stream
  • Own & manage the roadmap for the Data & AI stream
  • Ensure the respective product teams generate, qualify and deliver improvements for the Sportsbook Data & AI domain – Quality assure prioritized use cases
  • Manage the team of product managers & product owners within the Data & AI domain
  • Build out the Betsson SB AI capabilities to support a rich customer experience and to promote operational efficiencies (as prioritized in the Data & AI roadmap) Both inhouse built use cases and using third party products
  • Support the adoption journey in SB Product regarding AI – Facilitating adoption of AI tools and sharing best practices
  • Drive out synergies in the Data & AI Domain with other teams outside of Sportsbook

What we are looking for

  • Strong Domain Experience from SB and the igaming industry
  • Extensive experience working within the Data Domain – Strong grasp of machine learning, data science, and model development practices
  • Excellent command of the AI tooling landscape
  • Previous experience as a people manager managing teams of Product Owners & Managers within the Data Domain
  • Master of Science in Engineering, Computer Science or similar

What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge accepted?

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Advertisement published28. September 2026
Application deadline9. November 2026
Language skills
No specific language requirements
Location
Ta' Xbiex, Malta
Type of work
Skills
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Professions
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