Web Marketer at Decathlon Malta

Key Responsibilities:

• Improve and animate the digital experience for customers, ensuring the right products are promoted at the right time on the website.

• Analyze user experience and optimize landing pages to enhance customer satisfaction and drive conversions.

• Ensure that the online product range reflects the physical range in terms of availability and pricing.

• Define optimization strategies for the website's UX, ergonomics, and customer journey.

• Conduct keyword research and implement organic SEO strategies to improve search engine rankings.

• Perform A/B testing of the website to identify and implement improvements.

• Monitor website traffic and conversions, create reports, and make recommendations for improvement.

• Provide support to the Digital and Brand team by offering insights and recommendations for effective cross-channel media strategies.

• Implementation and design of sport-specific on-site campaigns

Requirements:

• Marketing or related degree or diploma.

• Vast experience in leading campaign operations across multiple channels, preferably in E-commerce.

• Deep expertise in digital strategy, omnichannel marketing, and agile processes.

• 2 years of experience with tools such as Google Search Console and Google Keyword Planner.

• Proficiency in Google Analytics, Google Tag Manager, Looker Studio, SEMrush, and other relevant digital marketing tools.

• Strong interpersonal skills and the ability to communicate effectively with stakeholders and customers.

• Knowledge of SEO, SEM, UX, CRO, Mobile Business, and Digital Analytics.

• Hands-on experience in ROAS optimization, digital media planning, and conversion funnel optimization.

Benefits:

• Indefinite contract after 6 months of probation.

• Training on Decathlon tools provided by the Decathlon United team.

• Opportunity for flexible working arrangements, including partial smart working.