CRM Manager - Denmark

The Wow

You will be directly responsible for CRM lifecycle strategy in your local market. You will work closely with your local Sportsbook and Gaming Managers as well as with the Central CRM team to ensure effective customer touchpoints, that is anything the customers see, read or interact with.

You will be measured on your ability to impact top-line KPIs; your main objectives are to drive  conversion, cross-sell, churn prevention and reactivation rates.

A flavour of what you'll be doing:

• Manage and deliver customer communication and hyper-segmented campaigns to drive conversion, retention and x-sell.
• Use a data-driven approach in all lifecycle activities across all channels, ensuring ongoing analysis is carried out to determine the ROI, and continually tweak and improve lifecycle offers and player communications to maximise profitability.
• Implement highly automated journeys to increase efficiency and enable campaigns to scale.
• Drive mobile engagement and app adoption through cross-sell communications.
• Manage and optimize player lifecycle activities and use prediction modelling to invest CRM spend in the right customer segments to drive upsell and minimise waste.
• Drive optimisation testing by experimenting with creatives, copy, audience, reward type and reward value.
• Provide regular reporting to senior stakeholders on the success of local CRM lifecycle activities, demonstrating a deep understanding of what motivates customers.

Requirements:

• Minimum of 2 years of experience in the iGaming industry
• At least 2 years of experience in CRM roles with a focus on lifecycle management
• Exceptional communication skills in both Danish and English, both spoken and written
• Strong understanding of player bonuses and incentives
• Keen interest in sports and casino products, with a solid understanding of both
• Proven ability to develop and execute effective customer communication strategies