Marketing Executive

Key Responsibilities

• Multi-Channel Marketing: Develop and deliver coordinated marketing initiatives across digital platforms, email, online channels, printed media, events and other appropriate touchpoints, maintaining a consistent brand presence throughout.

• Copywriting and Editorial Content: Produce clear and engaging written material for a variety of purposes, including thought-leadership pieces, online content, email communications, company updates and promotional collateral.

• Digital Content Management: Prepare and publish content suited to different platforms and audience groups, adjusting tone, presentation and messaging according to the intended communication channel.

• Online Marketing: Oversee social media activity, digital engagement, email communications and updates to web content, helping the Business strengthen its online reach and interaction with its audiences.

• Creative Production: Coordinate the development of visual and promotional materials, working with external creative professionals and service providers to achieve high-quality outputs that reflect the Company's identity.

• Events and Promotional Activities: Support the organisation and delivery of online and in-person marketing activities, including industry events, exhibitions, webinars and sponsorship initiatives, managing communications and practical arrangements before and after each activity.

• Stakeholder Coordination: Work closely with colleagues across the Business as well as external partners, suppliers and other professional contacts to ensure marketing projects are delivered effectively.

• Market Intelligence: Research developments within the market, competitor activity and audience behaviour to uncover relevant trends and potential opportunities for the Business.

• Performance Measurement: Review marketing results through appropriate data and reporting platforms, translating findings into practical recommendations that can strengthen future campaign outcomes.

• AI-Assisted Marketing: Use generative AI applications appropriately to assist with research, ideation, written content and creative tasks, while carefully reviewing outputs to maintain quality, accuracy and originality.

• Process Improvement: Explore digital solutions and automation opportunities that can reduce manual work, simplify recurring activities and improve the efficiency of marketing processes.

• Project Coordination: Maintain oversight of concurrent marketing activities, schedules, content resources and supporting documentation, ensuring agreed timelines, expenditure parameters and quality expectations are respected.

• Marketing Compliance: Ensure communications and marketing activities respect relevant advertising requirements, intellectual property considerations, data protection obligations and the Company's internal standards.

Qualifications, Skills and Attributes

• Education: A degree or comparable qualification in Marketing, Communications, Digital Marketing, Public Relations or another relevant field is required.

• Experience: At least three years of relevant professional experience within marketing communications, digital marketing or a comparable multi-channel marketing position, including responsibility for delivering campaigns and content.

• Language Skills: Excellent command of English is required to succeed in this role. The ability to communicate in Maltese would be an asset.

• Communication Skills: Strong written, editorial and verbal abilities are essential, together with the capacity to communicate business messages clearly and develop compelling narratives for different audiences.

• Interpersonal Skills: The ability to build productive working relationships with colleagues, external partners, creative professionals, suppliers and other stakeholders is important.

• Digital Marketing Skills: Practical knowledge of online content, email marketing, social media and website administration is required, with previous exposure to WordPress considered beneficial.

• Creative Skills: Familiarity with Adobe Creative Cloud and the ability to contribute to graphic design, photography and video-related work are required.

• Analytics and Advertising: Experience working with digital measurement and advertising platforms is expected, with knowledge of tools such as Google Analytics, Google Ads, Meta Ads Manager and LinkedIn Campaign Manager particularly relevant.

• Technology Skills: Strong competence in Microsoft 365 and collaborative workplace applications is required. Knowledge of workflow automation solutions, including Microsoft Power Automate, would be advantageous.

• Artificial Intelligence: Practical familiarity with generative AI applications for marketing research, content development and workplace productivity is required, together with sound judgement when reviewing and improving AI-generated material.

• Organisation: Strong planning and project coordination abilities are essential, with the capacity to handle several priorities simultaneously while maintaining accuracy and meeting deadlines.

• Analytical Skills: The successful candidate should be comfortable interpreting marketing information, identifying patterns and using findings to guide improvements in communication activities.

• Self-Motivated: A resourceful and proactive approach is required, with the confidence to work autonomously, propose new ideas and follow initiatives through to completion.

• Problem-Solving: The ability to recognise inefficient processes, identify practical improvements and make effective use of digital tools to simplify recurring activities is important.

• Continuous Learning: A genuine enthusiasm for technology and evolving digital practices is expected, together with an interest in developing new knowledge and keeping pace with changes in the marketing and ICT landscape.

What's on Offer

• Compensation: A competitive base salary together with a performance-related bonus.

• Working Hours: A full-time position offering a hybrid working arrangement.

• Health Insurance: Comprehensive health insurance cover is provided as part of the employee benefits package.

• Study Support: Study leave is available to support continued education and professional development.

• Working Environment: Join a diverse and collaborative workplace that encourages new ideas, creativity and professional achievement.

• Team Activities: Opportunities to participate in Company and team social events throughout the year.

• Career Development: Opportunities for professional growth and advancement within a dynamic and expanding company.