Digital Marketing Executive

Key Responsibilities

• Digital Advertising: Develop and administer paid campaigns through platforms such as Google, Facebook, Instagram, LinkedIn, TikTok and other relevant online media.
• Campaign Optimisation: Refine audience selection, expenditure, bidding approaches and advertising assets according to performance data and business priorities.
• Cross-Functional Coordination: Work closely with colleagues responsible for content and social media to maintain consistency between creative material, campaign objectives and publishing schedules.
• Content Distribution: Arrange the release of authorised marketing material across the appropriate online channels.
• E-Commerce Support: Assist with product information, promotional activity and campaign-specific webpages within Shopify.
• Customer Journey: Review digital offers and supporting information to confirm that they are correct, clear and easy for customers to navigate.
• Marketing Analytics: Evaluate advertising results through platforms including Google Analytics 4, Meta Ads Manager and Power BI.
• Performance Reporting: Produce periodic reports that translate campaign information into practical recommendations for future marketing decisions.
• Tracking and Attribution: Apply and maintain dependable UTM parameters to support accurate measurement of traffic sources and campaign outcomes.
• Conversion Improvement: Contribute to controlled testing of campaign variations and recommend changes that may strengthen engagement and conversion performance.
• Additional Support: Undertake other relevant duties delegated by the Digital Channel Manager in line with evolving Business needs.

Qualifications, Skills and Attributes

• Education: Relevant training or certification in marketing, advertising, e-commerce or analytics would be advantageous.
• Experience: Between 2 and 4 years of relevant professional experience within performance-based advertising, online marketing or a comparable discipline is required. Previous responsibility for several brands would be beneficial.
• Advertising Expertise: Demonstrable capability in running paid campaigns through Google Ads and Meta platforms, including responsibility for advertising expenditure and quantifiable outcomes.
• E-Commerce Knowledge: Practical familiarity with Shopify and search engine optimisation tools is required.
• Analytical Skills: Strong ability to interpret marketing information, recognise patterns and turn findings into meaningful improvements.
• Language Skills: Excellent command of English is required to succeed in this role. The ability to communicate in Maltese would be an asset.
• Communication Skills: The ability to explain campaign findings and recommendations clearly to colleagues and senior decision-makers is essential.
• Interpersonal Skills: A cooperative approach and the confidence to work constructively with different internal stakeholders are important.
• Technical Skills: Competence in digital advertising systems, web analytics, campaign attribution and reporting tools is required.
• Organisation: The capacity to coordinate several campaigns, brands, deadlines and budgets accurately is essential.
• Self-Motivated: The successful candidate will demonstrate initiative, enthusiasm and a strong commitment to achieving defined commercial goals.
• Adaptability: A flexible mindset and the ability to respond effectively to changing priorities, platform developments and campaign results are required.
• Problem-Solving: The role calls for sound judgement when identifying underperformance and determining suitable corrective action.
• Continuous Development: A genuine interest in expanding digital marketing knowledge and keeping pace with developments in the field is expected.

What's on Offer

• Compensation: A competitive salary package reflecting the selected candidate’s experience and capabilities.
• Employment: A full-time position within an established Company.
• Product Discounts: Preferential employee pricing across the Company’s portfolio of brands.
• Health Insurance: Comprehensive private medical cover.
• Learning and Development: Access to opportunities that support continued professional and personal improvement.
• Workplace Culture: A friendly and inclusive environment where employees are encouraged to feel supported and welcomed.
• Career Development: Scope to broaden performance marketing expertise while contributing to the digital growth of an established healthcare Business.